Welcome to our year in review. This experience is better served with a side of sound.

Year in review

In 2016, we obsessed over the details, made cool shit, won awards, and had a hell of a time doing it.


Birthdays was the worst days Now we sip champagne
when we thirst-ay. Uh, damn right I like the life I live.
Notorious BIG - Juicy


The sky is falling, the wind is calling. Stand
for something, or die in the morning
Kendrick Lamar - Hiii Power
Ecommerce + Content

BB Dakota

You either know fashion or you don’t. This is commerce with real personality.

Ecommerce + Strategy


Creating an online shopping experience that brings the brand fans closer to the music.

Ecommerce + Strategy


Urban eCommerce that relates to real, human experience.

Website + Digital Strategy


An educational platform for the brand behind the machine that kills fascists.

Ecommerce + Strategy


We’re currently working with Keen to build a new eCommerce platform that brings their core values to the experience.
Launching Q1 2017.

Coming soon
Ecommerce + Strategy


We’re currently working with the pioneers of surf, driving a brand strategy focused on selling the culture of surf to sell products.
Launching Q1 2017.

Coming soon


I’m trying to raise the bar high. Who tryna jump
and get it? You’re better off trying to skydive.
Big Sean - Control


  • Shopping site of the year
  • Best practices finalist
  • Best user experience
    honoree (mobile)
    BB DakotA
  • Shopping honoree
    BB DakotA
  • Best practices honoree
  • Corporate communications honoree
    BB DakotA
  • Games related honoree


  • Fashion/ Cosmetics Site of the year
    BB Dakota
  • Retail site of the year
    BB Dakota
  • Web Campaign Finalist
    Scale Matrix


  • Ecomm site of the year
  • Site of the day
    BB Dakota

BASIC helps brands understand youth culture

Read the article


In 1995, you’ll twist to this As you raise your
fist to the music United we stand, yes divided we fall
Public Enemy - Brothers Gonna Work It Out


Truth has a little dirt on it, it’s not
always clean or politically correct.
Fast Company


I move forward, the only direction. Cant be scared
to fail, Search and perfection. gotta keep it fresh.
Jay-Z - On To the Next One
Keep in touch

Join us

2017 is the year of collaboration. Join our culture, make cool shit, push what’s possible.
View job openings

Let’s collaborate

Get in touch

Got a project you want to discuss?
We’d love to talk.
+1 858 755 6922